Position Summary The Digital Marketing Coordinator is primarily responsible for the scheduling, coordinating, deploying, and reporting of activities supporting US Assure’s digital marketing strategy. Principal tasks include executing multichannel marketing programs; building and launching emails, landing pages, nurture streams, and all supporting workflow assets using marketing automation software; coordinating internal and 3rd party vendor emails and online ad placement; and guiding the internal and external review and proofing process of digital assets. Additional functions of this position include collecting and analyzing the results of executed digital activities and making thoughtful recommendations for improvement and optimization, creating department reports, and providing tactical campaign support to senior marketing staff.
Essential Duties and Responsibilities •Schedule, coordinate, execute and monitor company’s digital marketing tactics, adhering to agreed-upon deadlines •Create emails, landing pages, etc., from content provided; properly incorporate campaign links and tags for accurate results tracking •Update and manipulate photography for use in digital assets following established brand guidelines •Act as primary point of contact with 3rd party vendors, maintain relationships and coordinate email and digital ad placement •Analyze complex data and make thoughtful recommendations for improvement with measurable results •Adhere to digital best practices and assist in the implementation of optimization recommendations •Maintain and update marketing program templates, emails and landing pages •Provide support with Salesforce database management efforts •Assist with the documentation of department processes, procedures and standards •Create and compile department reports •Provide tactical support to senior marketing leaders
Qualifications We are looking for highly motivated and initiative driven candidates who are excited about the opportunity to collaborate with a passionate team of marketers. The following competencies and experience are expected in a qualified candidate:
Competencies •Comprehensive understanding of effective sales and marketing tactics •Experience with Salesforce or other CRM and Marketo or other marketing automation platform required •Highly proficient in Microsoft Office suite of applications; working knowledge of Adobe Create Suite including Photoshop and Illustrator; basic understanding of HTML and CSS; and familiarity with content management platforms •Exceptional project and time management skills for arranging multiple marketing campaign activities •Above average tolerance for multitasking and proven ability to operate under deadlines •Ability to analyze data and make thoughtful recommendations based on findings •Extremely high attention to detail and organization •Ability to create, format and deliver highly professional materials like documents, proposals and reports •Solid written and oral communication skills •Highly self-motivated and action oriented Education and / or Experience •Bachelor’s degree in Marketing, Advertising, Business or equivalent required •2-3 years of hands-on digital marketing experience required
About US Assure
US Assure (http://usassure.com) provides insurance programs and services. Headquartered in Jacksonville, Florida, US Assure manages, distributes and services programs for leading carriers in the construction and commercial insurance market with distribution throughout the U.S. and Canada. Offerings include a full range of builders risk, environmental, property and small commerci...al programs. With four decades of expertise managing programs and providing service, US Assure is a trusted partner offering solutions needed to assure success.