AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
Our Lead Marketing Manager develops promotional offers for our Wireless, OTT and integrated bundles. In this role, you will be the foundation for short and long term marketing and strategic planning and operational execution. This includes:
Manage and develop the consumer offer portfolio for a product or set of products including integrated bundles
Develop operational path to execute offers and ad hoc care processes
Support special channel offer needs from multiple internal clients
Manage multiple priority initiatives simultaneously in an efficient, effective manner
Interface with Product, Operations, Pricing, Channels, Advertising and Competitive Intelligence teams and others as needed to translate consumer needs into a superior and differentiated promotional strategy
Provide analytic expertise and conceptual thought leadership in support of AT&T's consumer offer strategy development
Drive development of executive offer performance reporting on new offers
5+ years’ Product Marketing experience within relevant industry and/or vertical
Ability to analyze sales trend and competitive intelligence data that inform the development of promotional offers that drive the attainment of sales objectives
Excellent project management skills and the desire to conquer deadlines
Leadership skills to shape/lead growth vision and marketing strategy
Proficient using Microsoft products including Word, Power Point, Excel, Visio and Project
Bachelor’s Degree in Marketing, Communications, Administration or Business
Ability to travel up to 20%
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Additional Salary Information: #LifeAtATT is seriously rewarding. We always offer great compensation, but you’ll also get paid training and tuition reimbursement – so you can stay on top of your game. And our health insurance, savings plan and other awesome benefits mean you can enjoy your career with real peace of mind.
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be a global leader in the Telecommunications, Media and Technology industry.
Fast, highly secure and mobile connectivity – to everything on the internet, everywhere, at every moment and on every device – ...is what drives us. It’s reflected in our mission:
Connect people with their world, everywhere they live, work and play…and do it better than anyone else.