AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.
AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.
The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value.
As Senior Manager, Media & Message Planning, you will focus on aligning advertising creative with optimal targets and media opportunities:
Manage the extensive Entertainment Group advertising plan of record, recommending message weights and media mix for advertising campaigns
Manage detailed creative rotation for television, digital, and print media plans
Work closely with marketing, media, and advertising creative teams to maintain a long term view of upcoming messages and creative needs
Become an expert in target audience profiles and media consumption habits
Partner with media buying team to ensure that media plans are developed and executed against campaign goals and audience profiles
Develop and execute TV media campaigns across DIRECTV and U-verse platforms, supporting cross-sell, upgrade, retention, and acquisition initiatives
Monitor media spending for third party commitments
5 or more years of marketing/advertising experience, with agency experience preferred
Strong knowledge of media landscape, terminology, and measurement
Able to clearly and concisely articulate a persuasive point of view, both written and verbal
Self-starter with an exceptional work ethic
Thrive in fast paced, constantly changing environments
An eye for detail
A multi-tasker able to manage multiple things at once
Exceptional project/program management skills
Able to work with other groups and teams
Highly proficient in PowerPoint, Excel and Word
Bachelor’s degree in Business, Marketing, or Communications strongly preferred
Additional Salary Information: - #LifeAtATT is seriously rewarding. We always offer great compensation, but you’ll also get paid training and tuition reimbursement – so you can stay on top of your game. And our health insurance, savings plan and other awesome benefits mean you can enjoy your career with real peace of mind.
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be a global leader in the Telecommunications, Media and Technology industry.
Fast, highly secure and mobile connectivity – to everything on the internet, everywhere, at every moment and on every device – ...is what drives us. It’s reflected in our mission:
Connect people with their world, everywhere they live, work and play…and do it better than anyone else.