The Senior Manager of Marketing and Communications is responsible for three major functional areas/projects: 1) a content and marketing strategy that includes general marketing, branding, communications, and content development and maintenance for the association and its programming; 2) the production, development, and maintenance of all association publications; and 3) oversight of the development and maintenance of the association’s website and other electronic communications technology and media.
The Senior Manager of Marketing and Communications supports the strategic objectives of the Society by developing and executing strategic communications and marketing plans, overseeing publications, and responding to content and communication needs arising from unexpected events and opportunities as identified by the CEO or COO. He/she supervises web content, marketing, and publications staff, and creates communications and marketing strategies.
The Senior Manager works with the CEO and COO to conceptualize, develop, implement, evaluate, and redirect/modify (as appropriate) short- and long-term communications and content marketing tactics to meet STC’s objectives, including both integrated campaigns and storytelling about technical communicators.
The Senior Manager will be a thought partner on communications-, marketing-, and publications-related opportunities and challenges while serving as a team player who is able to support the day-to-day communications needs of staff and volunteer or members throughout the Society.
This position plays a vital role in enabling STC’s vision, mission, and commitment to its members, and is responsible for helping STC gain visibility by identifying media and marketing opportunities, leading the staff and members to effectively tell the technical communication story, and collaborating with stakeholders to build and promote the STC brand and the technical communication profession to our audiences. The Senior Manager is both a strategic thinker and an action-oriented team player with an ability to execute a variety of responsibilities in a fast-paced, deadline-oriented environment. The Senior Manager plays an active role in supporting and developing the staff in communications strategies and tactics in order to increase membership and revenue.
The Senior Manager is also responsible for the publications and supervises the editors of the magazine and journal. The Senior Manager must possess project management skills and provide oversight for a team of communicators, work with staff and volunteers across the association, and manage relationships with vendors and contractors.
Essential Duties and Responsibilities
Strategic Communications: •Investigates and implements communications opportunities and strategies that will broaden STC’s visibility and reach, enhance partnerships, and cultivate goals that deepen the Society’s impact. •Raises awareness of and appreciation for the profession of technical communication through various outlets and public relations campaigns. •Develops and manage a comprehensive annual communications plan, including metrics. •Monitors and participates in social media. •Evaluates new communications technologies.
Marketing and Messaging: •Creates an overall association marketing plan. •Writes marketing messages promoting STC membership, programs (education and certification), and events (annual conference). •Ensures powerful messaging and brand consistency across communications vehicles. •Refines and ensures the use of the society’s “core” messages for consistency and adherence to an editorial style guide. •Chairs weekly marketing and communications staff meetings, sharing metrics and data on the ROI of marketing efforts.
Content Management: •Oversees the Society publications and all content, and publishes on time and in conformity with objectives of project and publications plans. •Works closely with Media Manager/Assistant Editor on communications, media, and content development for blog, email blasts, TechComm Today enewsletter, and Intercom magazine. •Works with editors as needed for Technical Communication journal and Intercom magazine. •Supervises and evaluates publication redesigns and changes in content. Analyzes and rebids production costs annually. •Works closely with IT Manager on information architecture and content management of STC website(s). •Maintains files of freelancers/vendors/independent contractors/temporary staff and author data sheets, agreements, licenses, and copyrights. •Works with advertisers and staff to increase advertising revenue for publications and websites without compromising editorial integrity. •Manages the Tech Comm Body of Knowledge and other content-specific strategic efforts.
Financial Management: •Assists CEO and accountants with forecast development and appropriate budgeting/billing for associated budgets. •Attends finance/budget meetings as necessary.
Managerial Direction and Supervisory Responsibilities: •Supervises work of Assistant Editor/Communications Manager and any other publications, communications, Web, or marketing team members, depending on project scope. •Provides clear and professional communication relating to assigned projects/programs to all clients, vendors, colleagues, and team members. •Reports metrics frequently to the CEO and staff on project status.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Experience: •Minimum of a bachelor’s degree or higher and 5+ years in communications, marketing, public relations, publications management, content strategy, and/or senior technical communicator with content marketing and management experience. •In-depth knowledge of marketing, content, and publication guidelines and standards (i.e., copyright, style guides, printing and production). •Understanding of the field of technical communication.
Work Environment:Full-time exempt with flex hours and telecommuting benefits.
Physical Demands:Some weekend time and travel required. Ability to lift boxes.
Required Licenses, Certifications, or Registrations:none
Competencies: •A high standard of quality and professionalism. •Excellent written and oral communication skills. •Ability to work under pressure of tight deadlines and react to competitive pressure. Proactively identifies problems and workable solutions. •Flexible and teamwork-centered for a fast-paced, demanding work environment. •Strong organizational skills. •Ability to travel approximately 20% of the time. •Efficiency in the use of applicable computer application programs (Adobe InDesign, Adobe Photoshop, WordPress, iMIS). •Familiarity and understanding of new communication tools and trends.
Additional Salary Information: STC offers a competitive compensation and benefits package.
The Society for Technical Communication is the world’s largest and oldest professional association dedicated to the advancement of the field of technical communication. The Society’s members span the field of the technical communication profession from students and academics to practitioners and managers. Our members represent every industry segment and many countries around the globe.
The Soci...ety for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services. STC serves its members by identifying and promoting best practices in the field and by demonstrating the economic value delivered by technical communicators. By providing lifelong learning opportunities, we help our members develop their skills and competencies so that they may advance in a variety of career paths. To achieve this mission, we focus our efforts in these areas:
1. Offering continuing education that enhances the competencies and skills of our members and enables lifelong learning
2. Fostering the means and opportunity for technical communication professionals to succeed in today’s workforce and to grow into related career fields
3. Defining and publicizing the economic contribution of technical communication practices to businesses and governments
4. Promoting the concept that technical communication training develops foundational skills and fosters in practitioners habits of analysis, discernment, and problem-solving that underpins their ability to successfully perform in many fields
5. Managing the operations of the Society in a sound and sustainable manner, investing strategically to enhance our ability to deliver member value
The Society for Technical Communication strives to be the international authority in content design and delivery, advancing the professional development of our members and articulating the value of technical communication within industry and academia.