|Other requirements include: |
• Minimum 2–5 years’ professional experience • Prepares and manages public relations activities and communications for the firm, including press releases, new attorney announcements and notices, other firm announcements, and media materials. • Designs print and online advertising and contracts with outside vendors for print production. • Designs, updates, and maintains online and print marketing and business development materials for the firm and for individual attorneys, including firm and attorney profiles, brochures, and electronic newsletters. Also oversees mailing list creation and updates. • Proofs content for spelling and grammar prior to publishing the newsletter, posting on the web site or posting to any social media sites. This duty is performed in conjunction with the designated newsletter proofreader. Actively reviews and corrects all directories either on the internet or in print. • Arranges for professional photo shoots and maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use in online and print materials. Designs artwork and selects products for promotional use at tradeshows, presentations, etc. • Manages the firm’s web site content, social networking for the firm and its attorneys (LinkedIn, Facebook, Twitter, etc.), and other electronic communications. • Manages the marketing department’s annual budget, which includes marketing expenditures for the firm and individual attorneys. • Evaluates and manages all firm memberships and works to take advantage of membership opportunities to enhance the firm’s profile. • Attends business development functions and events for the firm; develops, organizes, and/or provides support for firm receptions, conferences, seminars, and other special firm-sponsored events. • Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed. Promotes speaking engagements as appropriate.