The Behavior Change Marketing Strategist leads end-to-end delivery of consumer engagement campaigns to drive better health outcomes for over 20 million Aetna members, and may include over 100 million members of CVS Caremark – driven by predictive models and advanced analytics.
This is a critical role in CVS Health’s NYC-based Behavior Change Marketing organization. This is more than just a marketing job, as you dive deep into solving population health issues in the United States. Come onboard and help us define and build the team.
FUNDAMENTAL COMPONENTS: • Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment – with the goal to create and determine most effective campaign strategy (i.e. content, channel, and incentives) • Ensure all campaigns are driven by bold hypotheses, leveraging behavioral economics where possible, with a constant eye on expanding our learning agenda • Partner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments • Develop and maintain Agile artifacts such as Test Briefs, Hypothesis Backlogs, and Execution Plans • Partner with copywriters and graphic designers to develop compelling creative and copy for campaigns that push the envelope of member communications without compromising brand integrity • Partner with Salesforce Marketing Cloud architects, channel owners, and vendors to ensure accurate and timely implementation of campaigns across a variety of channels (email, direct mail, SMS, paid digital channels, outbound phone calls, websites, incentives, etc.), with quality checks and accurate tracking • Heavily ‘project manage’ the deployment of your behavior change campaigns, operationalizing the work in full – but taking an agile philosophy for rapid velocity and daily iteration
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Pay Range The typical pay range for this role is: Minimum: 75,400 Maximum: 158,300
Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.
Preferred Qualifications • Strong marketing background, with proven results leading marketing campaigns • Coursework or experience in behavioral economics, the science behind behavior change, etc. (preferred) • Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) (preferred)
Education Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) Required.
Required Qualifications *5+ years of experience in leading direct consumer marketing campaign strategy and/or operations; ideally 5+ years relevant work experience
COVID-19 Vaccination Requirement CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.We strive to promote and sustain a culture of diversity, inclusion and belonging every day.CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disab...ility, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.